What do US shoppers search on online websites like Google and Amazon?

In this briefing, we look into pre-purchase research behavior of US shoppers across online and offline sources

The briefing answers the following key questions:

1. Where do US consumers conduct their pre-purchase research?
2. Which research sources do US consumers visit most frequently?
3. Are consumers giving up visiting retail stores because of websites?
4. How can brands use social media and mobile apps to help consumers
5. Why should brands care about providing the right information to consumers?
6. What is the role of brand blogs in a customer's online research process?

Charts included:

1. Sources US consumers regularly use for local shopping
2. Most frequently used research sources among US consumers
3. US Consumer Attitudes to Brand Related Internet Search
4. Consumer Attitudes to Brand Content