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      Gumroad Library

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      Press Kit Essentials

      By Lisa Trifone

      A press kit is an essential part of any film’s production plan. Like a storyboard or line budget, it’s a behind-the-scenes necessity. And when done right, it can make all the difference in how the press, film festivals, theaters - and ultimately the audience - talk about your movie. It’s part promotional piece and part reference document.

      But what IS a press kit? What does a good press kit include? When should you have one ready to go, and how often should you update it?

      A film press puts function over fashion; it's a straightforward document that’s easy to read. There’s no need for a fancy, over-designed marketing piece here.

      Create a press kit as soon as the film is wrapped and you start submitting to festivals. It’s a great resource to have on hand that includes all the information they’re going to request upon selection. Most of the kit should be static, but if you get a great award or awesome review, by all means, add it in!

      Here are the basics for a solid film press kit, plus a few ways to level-up this crucial piece.

      -------------

      Bonus! When you download this ebook, you'll get the "Film Festival Readiness" email course, a 5-part series with insider knowledge about film festivals. Unsubscribe at any time.

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      • Size 466 KB
      • Length 10 pages

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