In this e-guide, I'll show you a faster, more effective way to communicate your product strategy with key stakeholders.
The reality is that traditional business documents — business cases, business plans, MRDs — take too long to write, are seldom updated, and are almost never read by others. But documenting, sharing and getting feedback on your product vision in the early stages of a product is critical.
You're an experienced product professional, but hate wasting time writing a business case with "pretend" financials that no one ever reads.
I'll show you how to capture the key components of any product on a single page in a structured and concise way in under 20 minutes, so you can start having the critical conversations you need to generate momentum with your stakeholders for your product.
You're a newbie product manager tasked with a new product opportunity, but you don't know where to start.
This is perfectly normal. We've all been there. I'll help you get started sketching out your product strategy right away.
You read PM blogs... but still don't know how to get started.
I'll show you step-by-step from start to finish.
You've attended a PM course but still aren't sure how to apply the theory to real-life.
It's not you. It turns out the real world doesn't work like the training classes. By the end of this guide, you WILL be able to create a product vision that will be read by more people, be more easily updated, and lets you focus on building your product — faster.
In this guide, I'll show you how you can use the Product Canvas to quickly capture, describe, challenge, and pivot your product strategy on just a single page, and clearly communicate your vision to stakeholders in a readily understandable format.
What you get:
1. "Capture Your Product Strategy In Under 20 Minutes" guide
2. Product Canvas(TM) in PDF version and . Product Canvas(TM) in editable Word/Excel/PPT formats
What they're saying...
Jake Yingling, Sr. Product Manager, RICHMOND, VA
"I've met few people with as much passion for product management as Shardul. He eats, sleeps, and breathes this stuff! Always an advocate for the customer experience, he’s tireless in his desire to build the best products and features. Full of witty anecdotes and analogies, he’s able to explain complex challenges in a relatable and simplistic manner. As a mentor, he’s able to expand your vision, and help you realize your potential. Shardul is genuine and will do whatever it takes to ensure success."
Tony Lizza, Product Manager, WASHINGTON, DC
"I find the Product Canvas is a more frictionless version compared to other business model canvases that works great for product managers, and works particularly well in a large organization where one needs to get a lot of buy-in for a new idea."
Jim U'Ren, Product Manager, BUFFALO, NY
"The Product Canvas has been the keystone for all I create around it. I can easily modify it as things change and as I want to craft the key messages/sales pitch for the to help with feature and collateral development. I have used it as an outline to help populate my business plan and PRD. I also plan to use this to build out product and feature briefs. I have shared the Product Canvas with my lead developer, Dir of PM, VP Marketing and the President of the company so far. It was able to clearly tell them what I am working on."
Mark Waddoups, Sr. Product Manager, PROVO, UT
"With Shardul's practical corporate and startup experience, his perspective on how to succeed in product management is top notch. Each iteration of the Product Canvas helped me refine my approach and learn something new. This hands-on approach is the best way to learn and it certainly opened my mind to ways I could improve going forward."
Sameer Thakar, Senior Product Manager, WASHINGTON, DC
"Shardul is one of the most passionate product management professionals I have known. He always strives for excellence, and his Product Canvas is a result of his persistent resolve to contribute to the product management community.
In my opinion, the Product Canvas is an excellent tool/framework that provides a common language to communicate with all the stakeholders. It provides everyone associated with the product a high level overview, and also provides a structure to debate and brainstorm the pros and cons associated with the product and the market it plays (or intends to play) in."
Irene Elonsalo, Product Manager, FINLAND
"The Product Canvas has helped me to identify what are the top customer problems we’re trying to solve, the underlying assumptions in our proposed solution, and what we really need to learn from our customers."
Ubaid Saleem, VP Product Management, WASHINGTON, DC
"I first met Shardul when he was speaking at ProductCampDC and knew immediately that I wanted to work with him. His passion and strategic vision for the then totally new field of lean product management was infectious. I had the pleasure of working with him for a year and got to observe his remarkable skills in all areas of product management (strategy, roadmap, business case, selling the ideas, navigating large & complex corporate structures, agile development & delivery and post implementation monitoring) but always with a focus on the customer. He is true professional to the core."
Linda Warner, Product Manager, AMSTERDAM
"Shardul was very generous in sharing his expertise (of which he has a lot). I am very grateful to have connected with him and I look forward to giving back one day. He is everything I thought he was and more. I highly recommend him."
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