In this interview Producer Patti Pelton (www.PattiPelton.com) discusses how Filmmakers can get locations, products, services, props, and sometimes cash payments through product placement & brand integration deals. She has worked with CBS, Paramount, Walt Disney Studios among many others to arrange deals which make projects easier to produce and more profitable.
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Topics addressed in this recorded interview include
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- Acquiring filming locations, props, and other elements required for production through product placement.
- Brand integration deals and how they can generate revenue for a film.
- Why companies sponsor projects or invest in product placement
- How business use their involvement in a project to promote their products and services to customers and their company to investors.
- Necessary Clearances and Standards & Practices Compliance
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