On this episode of the Paid Search Podcast Jason and Chris cover one of the hidden gems of Google AdWords, the shared library. In the shared library you can make account-wide adjustments and do things like manage remarketing audience lists, set up shared budgets, and create negative keyword lists that you can apply to multiple campaigns. The guys cover all features of the shared library, give detailed examples, and Jason does what he does best - insult lazy millennials. Bang! Bang! Please leave us an honest review on iTunes and thanks for listening! You can send us your questions at our website, PaidSearchPodcast.com and follow us on Twitter and Facebook.
Original publish date - July 17, 2016
Episode length - 32 minutes 38 seconds