Demographic targeting for search advertising on Google AdWords is here! On episode 31 of the Paid Search Podcast the guys talk about where search demographic targeting is located in AdWords, how to interpret the data, and what bid adjustments they've been making. They also go over real life examples in AdWords to show you the different performance levels they're getting from different demographic groups on search. You can send us your questions at our website, PaidSearchPodcast.com and follow us on Twitter and Facebook. And you can leave a voicemail question or comment for the show at (214) 810-1355.
Original publish date - November 14, 2016
Episode length - 36 minutes 45 seconds