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      PSP 048: Bidding For Position 1 Versus Bidding For Lower Positions (Great Debate)

      Yes people, YES!!! It's that time again! It's time to put our dukes up and have a good old fashioned GREAT DEBATE! On today's episode of the Paid Search Podcast, Chris and Jason debate whether or not AdWords advertisers should bid aggressively for the number 1 position, or if they should go with a more conservative bidding strategy to go for positions 2 and 3. The guys also answer a fan question about automation and whether or not it will put marketing agencies out of business. And they also preview next week's show. The guys did a companion After Show on YouTube where they broke down the debate and went over their personal opinions on position 1 versus positions 2 and 3.


      Original publish date - March 25, 2016

      Episode length - 37 minutes 46 seconds

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      • Size 17.4 MB
      • Duration 37 minutes

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