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      Gumroad Library

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      $99.50

      PSP Episodes 1 - 100

      Included are the first to one hundredth episodes of the Paid Search Podcast.


      001: An Introduction To Google AdWords

      002: How To Do Keyword Research

      003: Explaining The Keyword Match Types

      004: How To Build And Structure Your AdWords Campaigns

      005: AdWords Bidding Strategies

      006: AdWords Bidding Tactics

      007: How To Manage Bids In AdWords

      008: Five AdWords Issues That Keep Us Up At Night

      009: Exciting New Changes Coming To AdWords

      010: AdWords Ad Structure And Common Ad Mistakes To Avoid

      011: How To Write Great AdWords Ads

      012: AdWords Landing Page Advice

      013: Master The Google AdWords Ad Extensions

      014: How To Track Conversions In Google AdWords

      015: The Shared Library - An AdWords Hidden Gem

      016: How To Manage Google AdWords Campaigns During Month 1

      017: What Real Life Google AdWords Management Actually Looks Like

      018: 10 Common Questions Business Owners Ask About Google AdWords

      019: Debunking 6 Common AdWords Myths

      020: Should You Outsource Your AdWords Management or Do It In-House?

      021: Agency or Freelancer? Who Should You Outsource Your AdWords Management To?

      022: Chris Interviews Jason About AdWords

      023: Jason Interviews Chris About AdWords

      024: Remarketing, Remarketing, Remarketing...

      025: Basic To Advanced AdWords Location Targeting & Real Life Examples

      026: The Fastest Way To Set Up A Google AdWords Campaign

      027: How To Find Negative Keywords

      028: How To Set Up And Run AdWords Experiments

      029: Should You Advertise On Your Brand Keywords In AdWords?

      030: An Introduction To Display Network Advertising On Google AdWords

      031: Search Demographics On Google AdWords Is Here!!!

      032: Google AdWords Pro Tips And Hidden Gems!!! - Part 1

      033: Google AdWords Pro Tips And Hidden Gems!!! - Part 2

      034: Step By Step Guide To Auditing An AdWords Account

      035: Landing Pages Versus Websites For AdWords Traffic (Great Debate, Vol 2)

      036: How To Manage A Google Ad Grants Non-Profit AdWords Campaign

      037: Christmas Special

      038: Let's Talk About Quality Score!!!

      039: Deep Dive Into Google AdWords Quality Score

      040: Live, In-Person AdWords Training

      041: Google AdWords Tips For Specifically B2B Campaigns

      042: Google AdWords Tips For Specifically B2C Campaigns

      043: Talking Google Shopping Campaigns With Walt Conger Of Click Control Marketing

      044: How To Make The Most Of A Small AdWords Budget

      045: Welcome To The Water Cooler

      046: Common AdWords Bidding Questions Answered And Explained

      047: Answering Questions About AdWords Budgets

      048: Bidding For Position 1 Versus Bidding For Lower Positions (Great Debate)

      049: How To Manage High Volume, High Spend AdWords Accounts

      050: Deep Dive on Data Columns In Google AdWords

      051: What You Need To Know About AdWords Reporting

      052: Why Google AdWords Isn't Working For You... Common Pitfalls To Avoid

      053: How To Advertise On YouTube

      054: Common Landing Page Mistakes YOU Need To AVOID!!!

      055: Water Cooler 2

      056: Single Keyword Ad Groups (SKAGS) vs Normal Ad Groups In Google AdWords (Great Debate)

      057: How to Segment Your Google AdWords Data

      058: Someone Answered Our Facebook Challenge

      059: How to Write Better Ads In Google AdWords - Practical Tips And Examples

      060: 5 AdWords Secrets That No One Talks About

      061: How to Set Up A Google AdWords Display Campaign For Awareness And Branding

      062: Your AdWords Questions, Our Answers!

      063: Google AdWords Search Terms Case Study (Before and After Optimization)

      064: How To MAXIMIZE Your Conversions in Google AdWords

      065: AdWords Stories From Real Businesses

      066: How Google Analytics Works With AdWords

      067: Are Search Terms The Most Important Part Of A Google AdWords Campaign? (GREAT DEBATE)

      068: The Ultimate AdWords Management System

      069: Do You Know About Remarketing Lists For Search Ads?

      070: Answering Your AdWords Questions!!!

      071: The New AdWords User Interface Is Coming!!!

      072: How To Run Gmail Ads In Google AdWords

      073: How To Avoid Being Tricked By An AdWords Manager

      074: Water Cooler AdWords Talk

      075: Google AdWords Questions And Answers

      076: Bing Ads... Should You Use It?

      077: How To Build An AdWords Account - Part 1 (Settings and Structure)

      078: How To Build An AdWords Account - Part 2 (Finding And Adding Keywords)

      079: How To Build An AdWords Account - Part 3 (Negative Keywords)

      080: Talking AdWords With Jacob Baadsgaard

      081: How To Build An AdWords Account - Part 4 (Bids and Ad Extensions)

      082: How To Build An AdWords Account - Part 5 (How To Come Up With Good AdWords Ads)

      083: How To Build An AdWords Account - Part 6 (You Built A Great AdWords Campaign... Now What?)

      084: The Biggest AdWords Q & A Ever!

      085: AdWords Freelancing Secrets, Tips, and Advice

      086: How We Deal With AdWords Competition

      087: How to Find Secret Data On Your Competitors In Google AdWords

      088: How To Make A $500 Monthly AdWords Budget Work

      089: How To Increase CTR And Other AdWords Questions And Answers

      090: AdWords Reporting Tips For In-House Managers, Freelancers, And Agencies

      091: AdWords B2B Case Study (Better Organization, Better Traffic, And More New Customers)

      092: AdWords Secrets And Tips For Car Dealerships

      093: Small AdWords Changes That Lead To Big Results (Plus A Major Announcement)

      094: How To Use Pure Broad Keywords Like A Pro

      095: The Worst Mistakes We See People Make In Google AdWords

      096: AdWords Landing Page Case Study... 23% Conversion Rate

      097: AdWords For Roofers

      098: What Are Local Services Ads? Are They A Threat To Google AdWords?

      099: Tips For Transitioning From SEO To AdWords

      100: EPISODE 100 (YES!!!!!!!!!!!!!!!!!!!!!)

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