"The independent landscape is one of the most challenging of any profession. The rules are arbitrary and easily broken. Vultures abound, and they'll be there if you're not aware of your position at all times. Also, the competition is far beyond fierce. It's legitimately overpopulated.
In order to approach the music industry properly, we need to first examine why we're in it in the first place. Sales are the wrong reason. Music is the right reason...
Once we're clear of "mountain view" thinking, we're ready to act, and one thing that is most helpful is honest communication. David Andrew Wiebe provides just that, both through his website and this book. There is no pretension or abstraction at work here, and the reader is better off for it. He draws on his  years of self-promotion experience and is refreshingly open about his limitations and follies, a style I myself think is among the best ways to teach."
- James Moore, CEO of Independent Music Promotions & Author of Your Band Is A Virus