The Responsible Brand

By

Reginald Publishing

A Responsible Brand knows what it stands for, has a business strategy that delivers on that purpose, and artfully demonstrates itself in the marketplace. This 52-page toolkit and collection of 17 large format posters is chock full of activities, worksheets, helpful tips and a thorough case study to help you explore and define the powerful trifecta of a Responsible Brand: Organizational Culture, Business Strategy and Brand Marketing.

The Responsible Brand is designed for business and marcomm leaders of small- to medium-sized companies, nonprofits and foundations, and social enterprises. Its easy-to-follow activities lend themselves to workshop-style sessions with your leadership team.

Inside, you'll find…

• Self-guided, step-by-step activities and worksheets to articulate your organizational culture, business strategy and brand marketing
• A thorough case study providing an easy-to-understand example for all activities
• Print-ready, large format posters of all worksheets for group workshops

Pay-What-You-Want!

Seriously, pay-what-you-want! Donations help support our mission to keep these tools available for free. Anything helps! We recommend a donation of $15-25 for this toolkit.

The Responsible Brand was created in partnership between verynice and Riggs Partners. Responsible Brand is published by Reginald (check out our other toolkits, too!). Please note that, if you stay subscribed to emails from Reginald upon downloading this toolkit, you might also hear from a dedicated email list for The Responsible Brand from time-to-time. As always, you can opt out at any time.