The 80/20 Service Guide - Simple, profitable customer service & retention for the 21st century

"The worst part of any business..."

Popular Twitter account Wall Street Playboys (@WallStPlayboys) once tweeted that customer service is "the worst part of any business."

And usually, they're right. 

Customers ask "stupid" questions. They make "ridiculous" demands. They take whatever they can get for free. And they get offended when you DARE to charge money for a thing.

They abuse refund policies (and support agents.) And when they don't get their way, they file fraudulent disputes with the credit card company. 

But what if all of this could be prevented?

That most businesses and entrepreneurs are actually creating their own nightmare customers? 

How? 

By doing things the "conventional" way. By doing what everyone else is doing. 

Bad customers are made, not born. And if you do things right, most customer service problems never have to happen.

And what if I told you this was the bare minimum?

Preventing problems is good, but it's not very exciting. Taking customer service from nightmare to merely bad isn't going to impress anyone.

Even "good" customer service, under conventional definitions, leaves a LOT on the table. Opportunity AND money. 

Customer service should be simple. You shouldn't have to spend all day thinking about it. 

BUT THAT'S NOT ALL!

I've discovered ways that customer service can actually make you money. AND bother you much, much less. 

You'll find all this and more in the 80/20 Service Guide. 

So who am I anyways? 

Fair question. I don't have the big name or the "guru" status that a lot of guys do on this side of the internet. I don't have a huge Twitter following (yet.)

So why am I just coming (seemingly out of nowhere) with a guide to sell you? Who am I to tell you what works and what doesn't?

I'm someone who has done this stuff. 

I've been in the trenches. Daily. Trying things. Finding out what works and what doesn't.

It took time. 

And not everything worked. 

It took patience, trial & error, and ruthless application of the 80/20 Principle. But eventually, I created a system that works. 

I used to run customer Service for James Altucher...

This gave me a HUGE "sandbox" of customers, products, promos, and revenue to learn from. And yes, to experiment on. 

By the time the company was sold, we had tens of thousands of paying customers. And multi-million dollar revenues.

We handled all this with a team of just 3 remote agents. They were NOT busy, and we definitely could have done it with even less.

They also actively did things every day to make more sales and bring in more money. (Things I now teach in this guide.)

But I didn't stop there. 

Something working once could just be a fluke. I tested this idea with other clients, small one-man side hustles up to (again) multi-million dollar businesses. 

I've learned along the way, fine-tuning things as I go. 

And now, I'm finally ready to take this thing public. 

But there's another reason I'm releasing this information now...

Times, they are a-changing...

Perhaps you've heard.. 

We're in the longest bull market in history. 

Times are good. 

Good times mean profitable businesses. 

But good times also mean that a lot of bad practices go unpunished. 

I know of MAJOR businesses who operate on a "churn and burn" model when it comes to customers.

• Bring them in by any means necessary. False advertising, misleading copy... the list goes on. And I'm NOT just talking about ordinary marketing or copywriting. Some of this is probably illegal.

• Treat them like garbage. They've already bought, now anything they ask for is just an annoyance. "The worst part of any business."

• Replace them when they get mad and leave. Retention is nice, they say, but not worth doing anything about. There will always be more suckers. 

But what happens when the bull market run ends? 

What happens when there are no more suckers?

Who's going to be stuck out in the cold when the music stops?

Bad businesses will face the punishment they've been able to put off all these years. 

While those who do things right will have a MASSIVE advantage. 

Don't wait for the crash. Get a head start on your (basically non-existent) competition NOW. 

I wrote this for people in business. People selling a product or service. People already making money.

Or people just getting started. (Actually taking action is key, though.) 

The tiny cost of this guide is an INVESTMENT. 

That's really all I'm going to say about price. 

As you'll see when you read the guide, dealing with serial refunders and freebie seekers is rarely worth the hassle.

Often better to repel them early.

I practice what I preach. 

My approach is very different from what you've read about before. 

Simpler, yes, but also much more hands off, and decentralized.

Customer service for the age of the Sovereign Individual (or business.)

Definitely not right for everyone. I wasn't totally comfortable with it myself at first. 

But when I began to see the results, how well this stuff worked, I was sold. 

And I think you will be too. 

What do you have to lose?

As this guide will show you, the biggest risk of all may be inaction.

Don't get left behind...

What's Included:

- The 80/20 Service philosophy

- Hidden Customer Service profit opportunities most miss

- Why scripts and procedures guides are a bad idea

- The smart way to run (not manage) your customer service department

- Battle tested strategies to eliminate the chargeback problem forever

- Why not everyone should be your customer

- Why 'good customer service' can be a bad customer experience

- The productive 20% activities you should focus on exclusively

- The 80% of time wasting fidgets that you should stop doing NOW

- Why many top businesses are adopting a "no refunds" policy

- A stupidly simple strategy to reduce complaint volume to almost nothing

- My story, how I developed this approach, and how it can work for you

- Why companies who ignore this stuff are doomed to fail in the next few years

- And much more...

Hit the "I want this" button now, and join the winning side of history.