ITVT is pleased to present an audio recording of the TVOT NYC 2019 session, “The Economics of OTT TV: New Monetization Models and Their Implications.” Here’s the description of the session from the show brochure:
"This panel will explore the different subscription-based, advertising-based and hybrid business models that are now being employed to monetize OTT TV content, identifying which approaches have proven most and which least successful to date, and debating which models are likeliest to prevail in the future and why.
Panelists will also examine how cord-cutting and cord-shaving consumers are using OTT TV services and the implications their behavior has for advertising- and subscription-based monetization models respectively; and explore the respective impacts of these emerging OTT TV business models on such areas as programming development and distribution, marketing strategies, and the user experience. Panelists include:
Kevin Arrix, SVP of DISH Media Sales
Jason Cohen, Founder, MyBundle.TV
Colin Dixon, Founder and Chief Analyst, nScreenMedia (Moderator)
Mark Garner, EVP of Content Licensing and Business Development, A+E Networks
Andrea Clarke-Hall, VP of Business Development, Tubi
Bhavesh Vaghela, CEO, PayWizard"