This workshop is entirely practical: 0% theory. We'll work in templates I use in my consulting practice.
What we'll do:
- Segment your market, evaluate segments and figure out the most prolific market segments
- Apply analytical model to prioritize market segments and choose the most profitable segments
- Figure out what sub-segmentation works for your business: Inbound-based or account-based
- Leverage the proven method to create an ideal customer profile for two most prolific market segments
WHAT YOU'LL GET
- Market segmentation and evaluation template
- Ideal Customer Profile Template
- Lifetime access to the workshop
- Feedback on your work
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