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      $145

      TVOTNYC2019 - Keynote: On Addressability; A Programmer's Perspective

      ITVT is pleased to present an audio recording of the TVOT NYC 2019 session, “Keynote: On Addressability; A Programmer's Perspective." Here’s the description of the session from the show brochure:

      "Comcast, joined by Charter and Cox, launched On Addressability to make one-to-one targeted TV advertising more scalable and easier to plan, buy and measure. Now, six months later, Marcien Jenckes, President of Comcast Advertising, speaks with Sean Coar, SVP of Data Strategy at Viacom, on the state of TV addressability and the programmer's role in the addressable equation."

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      • Downloadable Audio File
      • Size 81 MB
      • Duration 35 minutes

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      TVOTNYC2019 - Keynote: On Addressability; A Programmer's Perspective

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