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Writing Style Guide Starter Kit

Need to keep track of your client or company's common words? Find yourself Googling 'practice or practise' every other day? You need a writing style guide. Let me help you get started.

Who goes there?

My name is Iain Broome and I've been writing copy and content for nearly 15 years. I've worked with and developed style guides for clients large and small, including Morrisons and the BBC. I currently work for Yoomee, where we build digital platforms for charities and non-profits. 

About the Starter Kit

Every company and client has its own way of doing things. A good style guide helps you and your team write consistently and efficiently. But it takes time to set one up. Honestly, it can be a bit of a pain. 

My Style Guide Starter Kit does the hard work for you. It starts as a simple Word document, but works a treat in Google Docs. Its handy features save you time and energy and its sample content shows you how to make it your own.  

Who is it for?

Creative agencies. Freelance copywriters. Companies who want to standardise their written communications. Basically, all writers and companies who need to maintain one or more simple writing style guides. 

What does it include?

The Starter Kit saves you the hassle of setting up and establishing your own style guide template. But it also comes with a few features designed to make your life even easier.

  • Add brief audience personas
  • Manage tone of voice guidelines
  • Store client and customer values
  • Add common words and phrases
  • Internal links for easy navigation
  • Macros that tell you who saved last and when
  • Space for handy keyboard shortcuts

What do you get?

Your download includes two Word documents and one PDF of handy instructions. All future updates are completely free. 

Any questions?

Just email hello@iainbroome.com or fire away on Twitter, where I'm @iainbroome

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    Hey – good decision! Let me know how you get on with the template. If you like it, get in touch and tell me how you're using it. If you have ideas for making it better, I'd love to know those too!

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