Without an email list, your business is exposed.
Never mind the growing cancel culture and random bans of Twitter accounts, Facebook ad accounts and YouTube videos.
In the longer term, every business will fall victim to rising ads costs, shifts in popularity from one platform to the next (anyone still using Snapchat?).
Your only protection against that is to OWN as much of your audience as possible.
You know that, but your list-building efforts are WEAK.
Lame offers, apologetic appeals to join your newsletter "because it's free" and landing pages that make you look like a kid playing with crayons.
A good 90% of the attempts to grow an email list that I see are just unappealing.
I wouldn't sign up if I was on fire and you were giving out free water.
This course is here to fix that.
I want to help more people to grow their email lists into a serious revenue stream that brings in unstoppable business for years to come, and the first step in that process is the landing page.
I've pulled together the essentials that will help you build a landing page for the 3 different types of list-building offer that I use when I test new markets and then commit more heavily into building profitable email lists.
❇️ How to build a landing page using tools that are free, but don't look cheap.
❇️ The 3 types of list-building landing page, and when to use each one.
❇️ The one place you can put a tiny bit of effort into your free PDF giveaways that can double your signup rates.
❇️ How I build lists and make profits, even when I don't have an offer of my own to sell.
❇️ How to build a list that's focussed on buyers, not tyre kickers.
❇️ The tools that I recommend for building your first email list, and the tools you should graduate to once you're getting multiple new leads per day and have your own offer in place.
❇️ What to test when you want to improve your numbers even more.
The benchmarks that tell you when you're onto a good thing, and when you should burn it all to the ground.
Who am I to teach this stuff?
I'm Stephen Pratley, and I'm obsessed with growing profitable email lists.
During a career dedicated to email marketing I've built no less than 5 lists of over a million names, one of these led to an exit of over 10 million Euro.
I've collected somewhere north of 10 million email addresses while working for Email Marketing Service Providers (ESP's), clients, agencies and for my own affiliate marketing lists.
I've run the tests and seen the numbers.
This course is the crushed down version of that knowledge, the diamonds that you need on day 1 to know what really makes a difference.
The course includes:
✅ In-depth analysis of what makes a high converting page, including layout, imagery, copy and calls to action.
✅ An over-the shoulder look at me creating a new page from free tools.
✅ A directory of the free and low-cost resources that I use to create landing pages when I want to create offers in a new market.
Fast-Action Launch Bonus:
For anyone who takes the course and creates a new landing page for email list building, I'll do a video critique of your page, covering the major design & copy decisions explained in the course. (Must be claimed within 7 days of course purchase)
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