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      Gumroad Library

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      Developing a Route-to-Market Model to Service Micro Retailers - PowerPoint slides

      In this PowerPoint presentation (220+ slides), I discuss each step in analysing, designing, piloting, and scaling a route-to-market model to service micro retailers. I share 18 tools to analyse the market and design processes. The presentation also includes 24 case study snapshots of companies and fintech startups in Africa, Asia and Latin America — employing business models to service micro retailers. 

      Company case studies: Coca-Cola, Hindustan Unilever, Bel Group (Laughing Cow Cheese), Mi Tienda, Hapinoy, Alibaba (Ling Shou Tong), Bukalapak, Reliance, Udaan, Jumbotail, Sokowatch, MaxAB, Twiga Foods, Zande, A2Pay, Shopit, Spazapp, Tribanco, Jaza Duka (Unilever & Mastercard), Nomanini, Selpal, Tanda, Warung Pintar, and Figjam. 

      Outline:

      Retail: Micro retail overview

      Retail: Differences between traditional trade and modern trade

      Retail: Challenges of servicing micro retailers in emerging markets  

      Retail: Micro retailers value to their customers

      Map: Route-to-market model steps

      Analysis: Strategic intent

      Analysis tools: Interviews & discussions

      Analysis tools: Desk research

      Analysis tools: Market visits

      Analysis: Consumer insights 

      Analysis: Shopper insights 

      Analysis tool: Focus groups

      Analysis tool: Ranking values

      Analysis: Retail channels

      Analysis tool: Channel segmentation

      Analysis tool: Product flow

      Analysis tool: Customer service survey

      Analysis tool: Benchmarking

      Analysis tool: Price mapping

      Analysis: Infrastructure

      Analysis: 3rd Party logistics

      Analysis: Distributors

      Analysis: Wholesalers

      Analysis tool: Distribution criteria

      Analysis: Regulations & other stakeholders

      Design: Model

      Design tool: Outlet survey

      Design: Sales

      Design: Outlet recruitment

      Design: Order management

      Design: Outlet development

      Design: Collection

      Design: Logistics

      Design: Warehouse & inventory control

      Design: Transportation

      Design tool: Routing

      Design tool: Time motion study

      Design: Execution

      Design: Merchandising

      Design tool: Channel standards

      Design tool: Compliance

      Enablers tool: KPIs

      Enablers tool: Process mapping 

      Enablers: Routines

      Enablers: Technology

      Enablers: Finance support

      Enablers: Human resources

      Enablers: Remuneration & incentives

      Enablers: Training & coaching

      Enablers: Collaboration

      Pilot

      Scale

      Case studies

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      • Size 25 MB
      • Length 244 pages

      Purchasing Developing a Route-to-Market Model to Service Micro Retailers - PowerPoint slides...

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      Your rental will be available for 30 days. Once started, you’ll have 72 hours to watch it as much as you’d like!

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