A free 38 page preview of the second edition of the branding toolkit by The Brandling.
The upcoming third edition includes:
- An introduction to branding
- How to budget for the branding process
- The branding process step by step
- The anatomy of a strong brand with dozens of examples of successful brands
- More than 20 tools and exercises to build your own brand, including the The Brand Thinking Canvas
- 14 Case studies of change making brands, like Tony's Chocolonely, BRCK, Macmillan Cancer Support, Soko, Yoni, THNK and others, in which the founders share their experiences and lessons learned in brand building
- 7 Guest essays by leading experts with brand building tips on storytelling, legal matters, getting PR, marketing and more
- The debate: is social good always good branding?