This guidebook is all about developing and defining your story.
This is the first, and most important step, in creating a brand that is aligned with your business goals and ideal clients.
In this guidebook I walk you through 3 sections: first, we extract your story; then we strategise it; then I show you how to use it to take your business forward and start reaching your goals.
Inside I cover
+ brand values
+ your mission statement and tagline
+ your ideal clients
+ your communication goals
+ your brand voice, brand buzzwords and copy springboard
+ setting up a project management system
+ staying on top of your finances
After you've worked your way through this guidebook you'll have a usable and understandable strategy manual that will work to keep your brand cohesive and consistent across all platforms.
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