For over twenty years, Patagonia has hosted a Tools Conference, where experts provide practical training to help activists be more effective in their fight. Now Patagonia has captured Tools’ best wisdom and advice in a book, creating a resource for any organization hoping to hone core skills like campaign and communication strategy, grassroots organizing, and lobbying as well as working with business, fundraising in uncertain times, and using new technologies. Each chapter, written by a respected expert in the field, covers essential principles as well as best practices and is accompanied by a hands-on case study that demonstrates the principles in action. Sprinkled throughout are inspirational thoughts from acclaimed activists, such as Jane Goodall, Bill McKibben, Wade Davis, Annie Leonard, and Terry Tempest Williams.
“The work of grassroots activism can be lonely and tiring. This book will remind you that you are not alone in your fight.”—Mark Ruffalo, father, actor, co-founder of The Solutions Project and Water Defense
“From strategy to fundraising, communications to lobbying, a toolbox for the grassroots green activists.”—Robert F. Kennedy, Jr., President, Waterkeeper Alliance
“A clear and concise plan on how to mix it up and effect positive change for the environment.”—Ed Begley, Jr., actor, director, environmental leader
"Strategies, tools and motivation to become a serious and effective advocate for good!” -- Laurie David, author, producer, advocate