For most entrepreneurs, marketing and sales principles and concepts are easier (and more fun) to grasp and master than financial ones. The need to market and sell one’s products and services is obvious. Without making any sales, there’s no money to manage.
If you need to learn about marketing and selling, a simple online search will reveal a plethora of articles, books, training programs, and consultants at your fingertips.
Unfortunately, learning to keep more of what you make isn’t as simple. A similar online search for key phrases related to money management for small business owners will unearth a much smaller number of resources. The unfortunate news is that we have found those resources are frequently incomplete, misleading, confusing, impractical, and often inaccurate.
While we don’t fully understand why this is the case, the fact is that it doesn’t matter. By reading this eBook, you’re taking an important step toward understanding practical principles for building a sustainable business that is more profitable and valuable.