The Renaming Handbook

By

Marcia Yudkin

How to Wisely Change Your Company Name, Organizational Name or Product Name

Determine whether or not your reasons for a name change are valid. Learn who to involve in renaming and why.

If you want to emphasize continuity with your new name, discover nine techniques for tweaking your former name meaningfully. If you prefer to break with the past, learn productive methods of brainstorming and use 11 crucial filters for recognizing smart name options. 

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Prevent creativity logjams and naming disasters!