This AMS video tutorial by Ian Lamont (founder of i30 Media Corp. and author of Lean Media) covers the following topics:
1 - What is AMS?
Basic introduction to Amazon Marketing Services, a self-service ad platform. Shows the different types of ads, and the Amazon programs that allow access to them in ams.amazon.com. Approximately 3 minutes.
2 - AMS Registration
How to register for AMS using different types of AMS accounts - Vendor Central, Amazon Advantage, and Amazon KDP. Also covers payment settings.
Approximately 5 minutes.
3 - Navigating the AMS dashboard
What the different menu options and terminology mean.
4 - How to create an AMS Product Display ad
Learn how to create an AMS Product Display Ad from the AMS website. Includes instructions for several different types of AMS Product Display ads: targeting by interest, category, and specific products. Also discusses choice of keywords, taglines, bids, campaign duration, brand names, and more. Approximately 15 minutes.
5 - How to create an AMS Sponsored Product ad
Learn how to create an AMS Sponsored Product Ad from the AMS website. Covers the use of taglines, keywords, negative keywords, and more. Approximately 17 minutes.
6 - How to create an AMS Headline Search ad
Headline Search ads are not available to all Amazon suppliers, but they are some of the most effective ways to get your product to the top of the search results. This video covers ad creation and customization, and the use of headlines and licensed images.
7 - How to monitor AMS campaigns
On the AMS website, the AMS Campaign Manager is where companies go to manage their campaigns. Whether you have one campaign or a 100, this short tutorial will show what the various options are for sorting, evaluating, and altering campaigns. Includes explanations of important metrics such as spend, cost per click (CPC), average cost of sales (ACoS), and more. Approximately 15 minutes.
8 - Basic AMS campaign optimization
You've launched your AMS campaign. Now what? In this video, learn how to optimize campaigns from the AMS campaign manager and within individual ad dashboards. Topics include evaluating sales, cost of sales, clickthrough rates, keyword performance, competing products, pausing campaigns, raising and lowering bids, and more. Approximately 15 minutes.