This session will explore recent developments in the evolving market for original digital programming and examine how we might expect this market--which according to at least one study is anticipated to double in size by 2022--to develop in the coming years. Questions to be addressed include: What new platforms and new types of programming bundles are opening up for original digital programming? What are the implications for the space of Facebook's decision to change its News Feed algorithms? What kinds of innovations in production methods and in distribution and monetization strategies are players in this space introducing and how effective are these innovations proving? Which kinds of content (niche, long-form, short-form, etc.) are proving most successful and why? Who are the audiences for original digital content, and is their composition changing? And what could be the impact of ATSC 3.0 (with, for example, its potential to open up new distribution options) and other emerging technologies on the space? Panelists include:
- J.C. Cangilla, COO, New Form Entertainment
- Jon Cody, CEO, TV4 Entertainment
- Arlen Marmel, General Manager of VRV, Ellation
- Caroline Smith, Chief Content Officer, Seeker Media
- Scott Sternberg, President, Scott Sternberg Productions
- Matt Swider, Senior Editor, TechRadar (Moderator)
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