ITVT is pleased to present an audio recording of the TVOT NYC 2019 session, “Fireside: Melissa Rosenthal, EVP, Cheddar, in Conversation with Colin Dixon, Chief Analyst, nScreenMedia.” Here’s the description of the session from the show brochure:
"Launched in 2017 as a streaming "CNBC for Millennials," financial news service, Cheddar, is a rare success story at a time when many other digital media startups have been experiencing declining revenues, mass layoffs and worse. Earlier this year, the company—whose programming is now available in 40 million households and growing—was acquired by cable giant, Altice, for $200 million.
Cheddar Executive Vice President, Melissa Rosenthal, has been with the company since the start, and has played a key role in its evolution. In this fireside chat with nScreenMedia Chief Analyst, Colin Dixon, she will provide insight into the reasons behind Cheddar’s rapid growth over the past few years discussing, among other things, its notably broad distribution strategy (it is available on a uniquely diverse range of platforms, including—to name but a few--social media services such as Facebook and Twitter; vMVPDs such as Sling TV and Fubo TV; OTT platforms such as Roku, Apple TV and Amazon Video; traditional cable; and even satellite radio); and will also cast light on its monetization and marketing strategies. In addition, she will discuss what’s next for Cheddar, including its new role within Altice, and new services that it is expected to launch in the near future."