Get a full 2-day hands-on training seminar with me and your team to walk through the 'Document, not Create' principle and how to systematize it in your business. We'll discuss every aspect of the online course in person with time for Q&A and live practice on everything from camera settings to editing and publishing.
Not sure how this could fit into your business? Schedule a call with me.
Payment includes my travel fees plus equipment purchases which I will order and deliver for you to keep after the training. It also includes the digital course for you to keep as reference material.
Only 2 training slot available each month.
This course is designed with the principle that Gary Vaynerchuk described as documenting over creating. This training is not to try to get you to be a full-time filmmaker, that’s not your job, you are a healthcare professional, who has to services patients, manage staff, and file paperwork and simply doesn’t have time for learning all the ins and outs of creating intricate videos (which is what a lot of youtube videos are made for). This training was designed with limitations on time and resources in mind and revolves around the principle of documenting over creating.
So how does that work?
The answer is B-roll. B-roll is what you often times see in commercials and promotional pieces that simply shows some action being taken, relevant to the subject matter, with an off-screen narrator. So in a car commercial you see the family getting into and out of the car while a narrator describes the features or safety rating of the car. Similarly there’s a lot of material that can be gathered over time in your business by either yourself or your team grabbing a phone and gimbal and simply getting quick shots of servicing patients. Of the videos I’ve created for healthcare professionals most of my time is actually spent gathering these types of shots that the team could’ve got themselves. It’s not about setting all work aside for a week to sit down and create a series of videos for 5 days, rather it’s about gaining bits and pieces over time and building up a library from which you can then reuse those clips to produce content much more quickly. Document not create.
This method will allow half the work to be done in advance of meeting with your marketing person and deciding what kind of content needs to be produced. If there’s something lacking such as a new procedure that will be offered, simply collect a few relevant shots over the following week, combine those with other clips from your library, and you have what you need for your new video.
The game we’re playing is to be producing quality content consistently without breaking the bank. If you haven’t caught on by now the world is run by the internet and SEO, search engine optimization, in large part dictates how you are found by other people online looking for your services. While there’s a lot that goes into SEO, video is ranked as the single most impactful medium by Google and video has consistently been shown by research to be the single most influential medium for converting potential patients into paying customers. By consistently putting out better quality than your competition You can disproportionately represent yourself and allow future patients to become comfortable with who you are even before they walk into your business.
Creating a series of videos can sound daunting and expensive, because traditionally it has been. But when you are able to capture half of the material over time in between regular work and when your schedule allows then sit down for a quick interview were you introduce yourself, the history of your business, interview the team members, or have a client testimonial, you will already have everything you need to put together a quality promo video.
My goal is to give you a training balanced with just enough information to supersede your competitors and compete on quality while not becoming overwhelmed with the technical details of filmmaking. Essentially, how to consistently produce cost-effective videos that still compete on quality.
Give a man a fish feed him for a day, teach a man to fish and feed him for a lifetime.
- Topics include:
- Video Formats
Quick Start Guide at the beginning (rather than the end) to give you just enough to get started as quick as possible, and Full Guide for you to revisit when you need it.
Still have questions? Schedule a call with me.
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