Bronze Seeks Silver: Lessons from a Creative Career in Marketing

Marketing was destiny for Mat Zucker — the perfect cocktail of creativity, art and salesmanship. Half-guidebook, half memoir, surfaces 30 years of lessons from an ad veteran in selling brands, building relationships and managing careers.

Follow Mat as a secretary at an ad agency paying his dues; as a writer, learning how to copy accents from West Virgina libraries and researching the phenomenon of spanking parties; then as a rising creative leader creating global ad campaigns, meeting everyone from Mike Strahan to Alicia Keys. With this candid and hilarious telling, Mat gives aspiring marketers the gift of what he's seen and learned.