Direct mail is one of the most effective and powerful methods to take a small business and make it grow fast. You can quickly and easily reach out to large numbers of people, telling them all about your product or service. I know this because I have grown multiple businesses utilizing effective direct mail strategies. The best part is that it works for almost every kind of business out there.
As a marketing channel, direct mail guarantees anywhere from 3-8 seconds in front of a desired audience. The ROI is better than any other kind of marketing outreach, even in today's deflated response environment. Historically, a well-thought out, well-executed mailing typically received a 1% - 3% response. In today's environment, response rates are more likely to be about half of that. Those numbers are still about a thousand times better than the numbers for an email campaign.
Direct mail is one of the best marketing channels for small businesses when implemented correctly. Unfortunately, many small business owners have serious misconceptions as to what an effective direct mail campaign entails.
Direct mail campaigns have lots of moving parts. The planning involved can be extensive and if done incorrectly, won’t perform as expected.
In this eBook, we aim to show you the correct workflow to get results. We offer a comprehensive overview on how to build your business with direct mail. You’ll learn how to acquire new customers and grow your business.