ITVT is pleased to present an audio recording of the TVOT NYC 2019 session, “The Sky Is Falling? Research Chiefs on the Evolving Network Audience.” Here’s the description of the session from the show brochure:
"This session will bring together heads of research at major TV networks and agencies, in order to detail their evolving methodologies for understanding the TV audience, share what they are learning about how viewers are now watching "traditional" network content, and outline how these learnings are impacting their organizations' programming, distribution and monetization strategies.
Questions to be addressed include: To what extent is viewing of network content shifting from traditional linear television to new devices and services, and how best to measure that shift? What new kinds of audience data are proving particularly useful/enlightening? What are the most surprising data that are coming to light about how audiences consume network content outside traditional linear TV? How are networks commercializing the non-linear audience differently from the linear one? Is the advertiser base evolving as viewership changes and, if so, how? And what do networks and other interested parties still need to learn about their viewership outside traditional TV? Panelists include:
David Ernst, VP of Advanced TV and Digital Insights, A+E Networks
Helen Katz, SVP of Global Contracts and Data Partnerships, Publicis Groupe (Moderator)
Jonathan Steuer, Chief Research Officer, Omnicom Media Group
Tom Ziangas, SVP of Research, AMC Networks"
• Julian Zilberbrand, EVP of Audience Science, Viacom