Hacking Human Nature for Good: A Practical Guide to Changing Human Behavior

Get and keep more customers. 

How many times has your product or marketing team sat in a room and debated the virtue of a feature? Or the top barriers to adoption? Or the best pricing strategy? 

These 10 Workbooks explain principles of human behavior as applied to product and marketing questions. By understanding the psychology of your users, you can  build products that impact people's lives for the better.  

The full workbook set is $60. 

If you can't afford the $60, please let us know here and we'll work with you.