ITVT is pleased to present an audio recording of the TVOT NYC 2019 opening session, “Addressable TV Mini-Track II: Linear Addressability--the Opportunity, Scaling Up, and the Challenges Ahead,” which was the second part of the show’s “Addressable-TV Mini-Track.” Here’s the description of the session from the show brochure:
"This panel will discuss the fundamentals and practical work being done today to ensure that addressability in linear TV is scalable. The panelists will address the opportunities within the industry, exploring both advertiser and publisher points of view, as well as progress to date, and planned work from both the technical and business perspectives. Panelists include:
Mike Dean, SVP of Advanced Advertising and Automation, CBS
Harold Geller, Executive Director, Ad-ID (Moderator)
Tom Morgan, Principal, MediaD.tv
Jonathan Steuer, Chief Research Officer, Omnicom Media Group"