What if Aesop Owned a Business? is an ebook from CEO Blog Nation and sponsored by Blue 16 Media. This ebook is packed with over 140 business lessons, tips and advice for entrepreneurs, startups, and business owners. We have distilled some of the best information from our sites into these short, bite-sized lessons that are similar to Aesop's fables. The lessons will cover various business topics including business strategy, marketing, business planning, bootstrapping, financing, human resources, leadership and more.
So what is this book all about? This is a business book for entrepreneurs, business owners and anyone that looks to explore the business world. Certainly this is a tough time for entrepreneurs, but in reality it is tough times that present the most opportunity for entrepreneurs. Most people don’t realize that 40% of the businesses that are on the Forbes list were started during a similar economic downturn.
This is an opportunity for entrepreneurs to be creative and to be bold. The problems of today will not be solved with yesterday’s solutions (although yesterday’s principles will hold true). That is the essence of What If Aesop Owned A Business?. The concept is simple, Aesop who delivered so many principles and lessons that we live by today, can also be the guide for entrepreneurs and business owners. While we are certainly not Aesop, we can hope to try and step in his shoes and see through his eyes to deliver the same “medicine” that he delivered through his fables. It is more than just a couple of short fables. This ebook is built with the bricks of innovation and creativity that are needed to change and create the future that we hope for and we know entrepreneurs will provide.
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