ITVT is pleased to present an audio recording of the TVOT NYC 2019 session, “Streaming the News: The Legacy Brands Rebrand.” Here’s the description of the session from the show brochure:
"This session will explore how the digital arms of broadcast networks' legacy news operations are balancing maintaining those networks' brand equity with the need to adapt to an environment that is quickly changing around them--not only technologically, but economically, socially and politically.
Questions to be addressed include, among many others: To what extent are networks' digital news operations becoming separate organizations from their broadcast newsrooms? Amidst ongoing political polarization, to what extent are those operations at risk of providing tribal affirmation rather than objective information? How are they responding to the increasing power of Facebook, Twitter and Google as news gatekeepers? What role do subscription, advertising, and authentication respectively play in their monetization strategies? How important is local news to their future? And, with video news becoming a commodity, thanks to the rapid proliferation of streaming information channels, how can legacy network news brands stand out in a digital world? Panelists include:
Chris Berend, EVP of Digital, NBC News
Kaizar Campwala, VP of Business Operations and Insights, ABC News
John Finley, EVP of Development, Fox News
Albert Lewitinn, Emmy- and 3-Time Peabody Award-Winner (Moderator)
Christy Tanner, EVP and General Manager, CBS News Digital"