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      Gumroad Library

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      $6.99

      Preparación del Caso: Sea Goddess Cruises LTD

      Descripción del Caso:

      A menos de dos meses de la primera singladura de la nueva línea de cruceros de la compañía Sea Goddess Cruises, las reservas generales reflejan una tasa de ocupación menor al 30%. Un mercado complejo, con un sistema de ventas particular, requiere de un análisis exhaustivo para lograr generar el valor deseado en una compañía que parece estar haciéndolo bien.


      El documento de preparación contiene:

      – Datos y Hechos Relevantes

      – Planteamiento del Problema

      – Análisis y Comentarios

      – Evaluación de Alternativas y Criterios

      – Plan de Acción


      Nota: Este NO es el caso, es sólo la preparación del estudio del mismo. Tampoco pretende ser la única solución, sólo una propuesta más.


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      • Size 263 KB
      • Length 4 pages

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      Preparación del Caso: Sea Goddess Cruises LTD

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      05/18

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