Concepting, with Dan dos Santos

Watch award-winning book cover artist, Dan dos Santos, do a live concepting demo. 

"Where do you get your ideas?" is one of the most asked, and often one of the most difficult questions for an artist to answer. In this live demonstration, Dan attempts to explain his abstract thought process, and show you how you too can come up with new and innovative solutions to your pictorial problems.

Using entirely audience suggestions to invent an imaginary novel on the spot, watch as Dan creates a professional looking cover concept on the fly.

He will show you how to take seemingly random ideas, and connect them into a single, cohesive, and dynamic composition.