2D VS 3D: WHICH WORKS BETTER FOR YOUR ECOMMERCE?

Another important point is that traditionally if brands want to offer different views on a specific product, they have to load an enormous number of images which can reduce the loading speed of their webpages and furthermore lead to unsatisfied customers. With 3D models, however, images are no longer needed. 3D models are lighter, easier and cheaper to implement while offering a better shopping experience.

Shoefitr[^8], a Pittsburgh, PA-based startup developed a 3D Imaging Technology to help customers figure out the right size for shoes in 2010. In collaborations with an online shoe retailer, Running Warehouse, Shoefitr tested the effects of their new application on ecommerce shoppers.

After analysing the impact of this method for two years, they discovered that the 65 per cent of footwear returns were related to improper fit, which ultimately resulted in unhappy customers, missed sales opportunities and increased costs and time in operation.

With the adoption of the Shoefitr’s online fitting application, Running Warehouse witnessed a 23 per cent decline in fit-related problems and 2.5 per cent increased profit margin.


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