Matt Handal was a marketer submitting boilerplate proposals and materials that were indistinguishable from his competitors'. He had no idea how to convince new clients to buy his firm's services. And worst of all, nobody would listen to him.
One day, he stumbled upon some academic research on how people really make decisions. Since then, he's helped his firm get contracts they had little chance of winning, convinced government clients to give his firm sole source contracts, written one of the most popular books about proposal writing, and people even fly him across the country to teach them how to apply Mind Marketing to their business.