Search Engine Optimization, or SEO, is a technique that aims to increase the visibility of a website in the results of Serps. It is used to boost traffic, improve rankings, and increase awareness of your site in search engines.
Along with creating your content and finding the right keyword phrases, you need to optimize your code, link, and content. The best way to do this is to use professional tools in your SEO strategy. Indeed, any successful SEO strategy always requires a good analysis. Therefore, we have this list of best tools in 2021 that you can use to improve the search engine ranking of your websites:
1. Google Search console
The "Google Search Console" is one of the most powerful natural referencing tools that exist. In addition, the tool made available by the American firm is free. Most marketers use it to check performance metrics like clicks and impressions, website positioning against a given keyword. GSC provides you with a set of reports and tools that help you correct errors as well as develop strategies to optimize your ranking on Google. The features of Google Search Console:
Indexing and submitting your website to Google.
It allows you to link your website with Google Analytics, which is a tool for analyzing the behavior of your visitors. Indeed, through the Search Console, you can also track the pages which "rank" on a word or key expressions, and this with very precise details such as the devices used by Internet users to visit your pages, the countries of where they log in, the queries they used to land on your site. This data is visible through Google Analytics, which is integrated into GSC.
Analyze the technical performance of your site, that is to say, its loading speed, code errors that slow down or hamper the proper execution of certain features.
The number of clicks and impressions on a page, article or website in general. Thus, you can take note of the pages which bring you the most traffic or even correct those which are not optimized. This section can also be found in the Google Analytics section.
Ahrefs is considered by digital marketers around the world to be one of the most successful tools thanks to its regularly updated data. This SEO tool scours the web, stores tons of data and makes it easily accessible through a super simple user interface. Ahrefs is just the second largest site crawler after Google. Its Seo audit feature is considered by many to be the best Seo analysis tool.
The data found on the site may be used to aid in keyword research, link building, content marketing, and optimization strategies for Google. In all, the tool helps accelerate the growth of organic traffic on a site. Analysis and research of key phrases with the "keyword explorer": with this feature, you can search for key phrases based on a country or region.
Zutrix is one of the trending SEO software, with unique features for SERP ranking monitoring, which is AI-driven technology that brings accurate information and results.
With keyword analysis and tracking features, it is a very useful way to outperform your competition. It is even the cornerstone of SEO.
Based on detailed results, Zutrix also helps you understand what aspects of your website should be improving if it is performing poorly. In addition, the tool sends real-time ranking notifications and share reports through unique links.
Unlike most other keyword research tools, Zutrix is very comprehensive. You can only do basic research for keywords or phrases, but you can also find out which keyword phrases your competition is using to rank on the engines.
Zutrix allows you to quickly spot your competitors and perform an in-depth analysis of their SEO strengths and weaknesses. You can then use this data to compete strategically. Indeed, by observing the competition furtively, you will have an idea of what your target audience is looking for. Also, you will have a better idea of the trendy subjects in your theme, whether on the web in general or on social networks.
4. Screaming frog
Screaming frog is a very valuable Seo tool. This software allows you to crawl your website like search engine bots do. Unlike the other tools mentioned above, "screaming frog" is not cloud software, but a program that you download and run directly on your PC. For SEO, this software is more focused on technical auditing than anything else.
But without this tool, it is difficult for you to understand some classic technical errors that prevent your site from being well referenced. With "screaming frog", you can correct these errors point by point without too much difficulty.