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Gumroad Case Study: Ebooks

cover

In May, 2013, authors/developers Sacha Grief and Tom Coleman released their book, Discover Meteor.

Like many products, they had a pretty big launch day, but we’ve been keeping an eye on them and noticed something pretty cool. They’ve figured out a way to sustain high sales for more than a year and a half.

We wanted to know how they did it, and luckily they were willing to share their strategies. We’ve put their exact methods in an in-depth case study, which we’re excited to share with you. We hope you gain some insights into creating your own sustainable sales strategy.

background

the book

the three packages

identifying the opportunity

building for your community

pre-launch sequence

sustainable sales

sustainable sales numbers

giving content away

marketing channels blog

marketing channels events

marketing channels guest blogging

a path to upgrade

growing an audience

overall stats