Photo Caption: Young Woman Analyzing Website Traffic and Revenue Chart on iPhone
Unfortunately, most websites don't publish their statistics to the public, making it difficult to get accurate numbers of your competitor's web traffic.
You can search for a website's "advertising page" that may include marketing materials, demographic information, and yes, monthly traffic data. But when that's not available, your only option is to trust a website traffic estimator or website traffic checker.
What tools can you use to measure your competitor's web traffic?
Since these are never 100% accurate, I only recommend using them to compare site traffic in relative terms. And even then, you just need to compare the readings from the same tool.
Screenshot from Siteprice.org
SitePrice is not only a website traffic checker tool but also a website and domain value calculator. It can estimate traffic of a website properly. It can also calculate website worth and domain value according to its traffic estimation and monthly revenue. When searching for a site, simply scroll down to see estimated daily unique visitors and pageviews. For this option, you can also check website worth and similar websites. Noted that, it is the best free tool to check your estimated traffic.
Other well-designed statistics include search engine visibility, top valued websites ranking, most visited websites, similar websites, top keywords of a website and top competitors as well as free SEO metrics checker. Also, remember that this tool is very important to all as a website traffic estimator, website worth calculator and domain value estimator.
If you are looking for a free resource to get an idea of your competitors website traffic, check your competitors' website traffic easily and free by using this valuable tool. You can try to use SitePrice.org as free and as much as you want.
4 Key Stats of Website traffic checker tool SitePrice:
• Daily Unique Visitors
• Daily Total Pageviews
• Top 10 Visitors Percentage by Countries
• Top 5 Keywords sending traffic to the website
2. SE Ranking
The second option that I can explain is a powerful SEO software called SE Ranking. But it is a paid tool. It allows a deep SEO analysis of a website to detect successes and errors at all levels, obtaining very useful disaggregated reports.
It is possible, thanks to its own technology and the possibility of connecting the account with Google Analytics and Google Search Console. And, of course, do a comparative analysis of the competition in scales such as traffic forecasts or the average position of the most important keywords.
This tool, which is like all has its strengths and weaknesses, if we analyze them in depth. It offers different prices in three plans: Optimus, Plus and Enterprise. The most complete option of the Enterprise plan includes all of its functions. They are: the tracking of 20,000 keywords on an unlimited number of websites or the monitoring of 700,000 pages per site and many other backlinks.
Screen-grab from Semrush.com
SEMRush is primarily a search engine optimization tool which means that you will use it as a website owner to help find and target keywords. And it brings you more search engine traffic. However, as a regular web user, you can use it to see what type of search traffic a site receives.
To be clear, SEMRush will not give you absolute traffic numbers on your competitor's web traffic. SEMRush is the best when you only care about search traffic and want to compare search traffic patterns between sites. For that, SEMRush tends to be the most accurate.
Please note that SEMRush is a freemium tool. As a free user, you get 10 free searches per day and only get access to a basic description. You will need a paid plan to unlock higher limits and more data, and they start at $100 per month.
Screenshot from Similarweb.com
SimilarWeb is a paid estimator when you want to see what kind of traffic a website receives. You can get limited result by using its free version. SimilarWeb's real value is its top website Rankings page where you can locate the highest-ranking sites by category and country (limited to the top 50 for free users). But it allows you to search for a specific domain and view the statistics for that particular site.
When you search for a site, you get three data points immediately: global ranking, country ranking, and category ranking. These three indicators are great for getting a global view of your competition's website. If you scroll down, you can see more statistics in detail: monthly traffic, average length of visits, pages per visit, and bounce rate.
Keep scrolling and you'll see a ton of other details like traffic source breakdown, top referral sites, social media traffic, audience demographics, and more. Everything is available for free, which consolidates it as the best estimation tool.
Quantcast is probably the most accurate traffic estimation tool currently available. But it comes with two important caveats: first, its accuracy remains uneven from site to site, and second, its dataset is very limited compared to sites like SimilarWeb or Alexa. But it is a paid tool like Similarweb.
This is because of how Quantcast works: A website must set up the Quantcast data collection source on the site itself, allowing Quantcast to start collecting data and calculating traffic. Quantcast can't accurately estimate traffic from non-participating sites. Unfortunately, you would not find statistics for lesser-known websites on Quantcast.
That said, when you do track a site, Quantcast offers a lot of surprising data to analyze carefully. The demographic breakdown is especially insightful, including the ethnicity of visitors, business interests, media interests, occupations, and political affiliations.
Ahrefs is a powerful search engine optimization (SEO) tool for webmasters. Additionally, it is mainly used to extract all kinds of data related to search traffic, both for its own sites and for competing sites.
You can see accurate measurements of a site's monthly search traffic through it. Also, you can see specific details of where that traffic is coming from and what kind of keywords are driving traffic. You can also view backlinks information, for example, which other sites are linked to the site, how often they are linked, and how that data changes over time.
Unfortunately, although Ahrefs is the most powerful research tool in this list, that power comes at a price. There is no free plan, but you can try a seven-day trial without restrictions for $7. After that, it costs at least $99 per month for the lower plan. It is expensive, but the data is good.
Alexa is probably the first tool I came up with when looking for a traffic estimate on a website. Unfortunately, Alexa has narrowed its free option so much over the years and that it's now almost useless.
Look up any website and you will see your global Alexa Rank and your Alexa Rank in the country. Additionally, it adds a simple graph showing your ranking rise and fall over the past year. You'll also see limited demographics and keyword data. It's stingy enough, but it's enough if you just want to compare two sites and see which one is the most popular.
If you want to see more than the limited data you get as a free Alexa user, you'll need to upgrade to the Insight plan. And that costs $79 per month, to get a deeper look at your competitor's web traffic. You can sign up for a seven-day free trial, but you'll need to enter your credit card details. In addition to that you have to be sure to cancel before the free trial ends.