Innovation: Nine methods of creativity to generate ideas

Innovate, find new solutions and germinate original ideas: it is a necessity for any company that wishes to meet the needs of its customers and improve its products or services. While it is important to spot the problems encountered by the users of your products, generating relevant and innovative ideas to solve them is just as important. For this, there are many methods of creativity of which we offer a non-exhaustive selection.

1) Brainstorming

It is certainly the most famous creativity technique. It consists of bringing together a group of people who will each share their ideas on a subject, without receiving any criticism or any judgment from others. For brainstorming to be a success, it is important that the participants are completely "free" and bounce on the ideas of others through InventHelp to propose even better ones.

2) Brain-writing

A creativity method similar to brainstorming, brain-writing consists of participants putting their ideas down on paper rather than saying them orally. After a few minutes, everyone hands over their piece of paper to their neighbor, who develops ideas from those written down, and so on.

3) The brain-walk

The idea of the brain-walk is similar to that of brain-writing, except that the participants do not pass on pieces of paper to their neighbor; instead, they move around the room themselves. The goal is to move from one “idea generation station” to another, drawing inspiration from the other participants to stimulate their own creativity.

4) The worst possible idea

A kind of reverse brainstorming, this creativity technique invites participants to voluntarily express "the worst possible idea" on a subject. This method has, in particular, the advantage of inhibiting the group, which is not in danger of self-censoring since the aim of the exercise is to make "bad" propositions. What is more, it makes it possible to quickly identify and eliminate the worst ideas, failing to bring out pearls of innovation.

5) The sketch-storm

This creative method is based on drawing. But rest assured, you don't have to be an artist to use it: on the contrary, the sketches must be as simple and basic as possible. The point is that visual representations have the power to stimulate the imagination even more than words (spoken or written). What is more, a drawing can allow you to express a concept on which you cannot put words.

6) Mind mapping

Mind mapping is another visual representation technique to stimulate creativity. It consists of building a kind of tree in which:

The main subject is in the center;

• Ideas related to the subject constitute branches and sub-branches connected to the subject.

• This visualization tool, a priori quite simple, is in fact very useful for "mapping" ideas and better understanding the place they occupy.

7) The body-storm

Let's continue in the line of “storms” with the body-storm, which puts participants directly into action. Concretely, these are situations in which we put ourselves in the shoes of users and customers faced with a problem that we are trying to solve. By reconstructing the action and being at the heart of the problem, it can be easier to generate ideas and therefore potential solutions.

8) The focus group

The focus group consists of bringing together not members of the company, but consumers and users of your products in order to get direct feedback and ideas for improvement from them. Led by one or more leaders, the focus group is made up of 5 to 10 people to whom a certain number of questions will be asked.

9) The Six Hats

This technique is based on 6 different ways of thinking represented by hats:

Neutrality: We do not take sides and we are content with facts and figures;

Optimism: We make positive comments; we project ourselves with the ideas of others;

Creativity: We are looking for new ideas and solutions, by not hesitating to take liberties;

Pessimism We are cautious, even alarmist, and sensitive to risks and dangers;

Emotion: We react “hot”, based on feelings and intuitions;

Organization: We channel ideas with discipline. It is actually the hat of the exercise leader.

The idea is, for each participant, to alternate between the different hats in order to think differently, thus generating more new ideas.