AdWords Search Basics Assessment Answers - Academy for Ads
Google moved to AdWords Search Certification. More info:
https://gumroad.com/l/google-adwords-advanced-search-exam-answers
AdWords Search Basics Assessment Answers - Academy for Ads
Not all the answers are correct, but the number of correct answers is enough to pass the exam.
The language of the answers are in English.
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Some Questions & Answers:
Mary's campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?
Jim's campaign is up and running. What could he glean by scanning the organic ad results that display below the shopping and text ads when searching for a relevant item?
In setting up her campaign, which match type should Jovi use to prevent her ads from showing on unrelated searches?
What value is used to determine whether your ad will show on a page and, if so, the ad's position?
Miranda is running a search campaign on multiple engines. The campaign includes over a thousand keywords and frequently runs seasonal promotions.
What can she do to simplify her tasks while still meeting her goals?
Marni is excited to use conversion data to help her improve conversion among women.
What type of conversion data can help provide clues on how better to allocate her budget to this audience?
Fatima wants to understand her customer better, so she’s thinking through the different stages in the consumer journey from consideration to purchase. She’s making a list of every opportunity along this path so she can customize messaging unique to these micro-moments.
What strategy does it sound like she's working on?
An advertiser wants to create ads that target potential customers in California.
Which targeting method should this advertiser use to target these customers?
Using a variety of Google tools, Jose was able to glean insight into jean preferences for the area of Chicago in which his new store is opening. However, he has plans to expand nationally!
What Google tool could he use to get insight into trends and popularity of products across the U.S.?
An advertiser wants to know the minimum amount of money that she must spend on an AdWords campaign.
What should you tell her?
Joanna would like to direct users to specific pages on her website directly from her text ads, in addition to her ad's final URL.
What feature should she make sure to include in the formatting of her text ads to accomplish this goal?
Why would an advertiser use sitelinks?
Diane wants to give preference to ads that are expected to attract more clicks than other ads in her ad group, based on her past clickthrough rates (CTRs).
What ad rotation setting should she select to put this in motion?
How are negative keywords different from other keywords?
Lately, Julien's ad performance has been a bit lackluster. He's decided to do a keyword overhaul, but first would like to get some insight into what keywords are currently driving the best results.
What report should he consult?
Gerald is using AdWords to set up conversion tracking to monitor the number of app downloads following an ad click.
When it comes to setting a conversion window, how should he set it to to help him keep track of what clicks lead to a quick conversion?
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