This class will arm you with everything you need to get your message
across successfully to a group of people, either online or in person.
Follow Kate Russell’s advice on ‘perfect presentations’ and have your
audience remember you the next day - for all the right reasons!
During this 1h30 online class you will:
• Get an overview of the relevant social science theories of human decision making
• Learn what persuasion is, why it works, and what is known about the different persuasive strategies
• Understand the strategies of persuasion of Robert Cialdini, and get examples on applied results of their value in online commerce
• Learn how to create persuasive content
• Get an introduction into online personalisation based on the click-stream of online consumers
In this 1h30 online class, e-mail marketing veteran Jordie van Rijn will share all he has learned on this subject over the last 12 years of professional experience.
* Structure: how to build your email to get well-deserved attention
* Psychology: how to push your subscribers to click
* Creativity: how to come up with successful catchphrases; e.g, the perfect subject line
After this class you can immediately start increasing your open rates, CTR and revenue of your e-mail marketing.
Crowdfunding platforms like Kickstarter and Indiegogo have completely changed the landscape for funding and launching creative projects.
The creator of KickstarterHacks, Clay has helped over 25 projects raise over $2 million dollars total on Kickstarter and Indiegogo. He’s an expert in planning, building, launching and promoting successful crowdfunding campaigns and will show you how to get your project funded.
This is a recording of our highly-popular class about Optimizing WordPress by long-time professional blogger John Saddington.
In this class, John will show you how to dramatically increase your blog publishing pipeline, increase the speed of production (and the speed of your blog), as well as optimize for SEO and more! You will also learn about top-level strategy for categories, tags, WordPress Themes and Plugins.
Erika Napoletano is a best-selling author, contributor to Entrepreneur Magazine and the American Express OPEN Forum. Her no-nonesense approach to brand strategy has helped clients from around the world get their brands un-stuck. If you’ve ever thought that content marketing was just too confusing, too much work or simply ineffective, this is the class for you.
This workshop will enable attendees to take a step back from the day-to-day and learn about valuable strategies and tools that will allow them to be ready to attack their work and life with a more balanced, efficient, and effective approach. Mike will be focussing session on three specific areas that can impact your productivity: Email Management, Calendar Management, and Time Management.
Brad McCarty is an entrepreneur, professional technology writer and director of TNW Academy. Every day, he sifts through hundreds of product pitches, both good and bad. In "Let's Fix Your Pitch", he'll cover some of the more in-depth problems that are common to terrible pitches and he'll help you break the mould of what separates the mediocre from the truly fantastic.
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