With the brands and businesses focusing on optimizing their social media marketing strategy, knowing different hashtag marketing strategies will enhance your optimization process. Hashtags play a crucial role in increasing your brand reach and awareness on different social media platforms.

Earlier in 2007 when the hashtag was grabbing the user’s attention, using a topic relevant seed keyword as the hashtag was considered the best practice to promote any post. But today with the increase in the number of businesses promoted on social media platforms, relying on the popular hashtag will not offer you impactful results.

For that businesses should be aware of emerging trends among social media users. This way you can add hashtags in your post that are used by your audience. You can also make use of social listening and analytical tools to reconstruct your hashtag marketing strategy to get more impactful results.